ISM: Item Sele tion for Marketing with Cross-Selling Considerations
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چکیده
منابع مشابه
MPIS: Maximal-Profit Item Selection with Cross-Selling Considerations
In the literature of data mining, many different algorithms for association rule mining have been proposed. However, there is relatively little study on how association rules can aid in more specific targets. In this paper, one of the applications for association rules maximal-profit item selection with cross -selling effect (MPIS) problem is investigated. The problem is about selecting a subse...
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